Media

Media may refer to:

Communications

Media (communication)

Media (the singular form of which is medium) is the collective communication outlets or tools that are used to store and deliver information or data. It is either associated with communication media, or the specialized communication businesses such as: print media and the press, photography, advertising, cinema, broadcasting (radio and television) and publishing.

Evolution

The word media is defined as "one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio or television."

The beginning of human communication through designed channels, i.e. not vocalization or gestures, dates back to ancient cave paintings, drawn maps, and writing.

The Persian Empire (centred on present-day Iran) played an important role in the field of communication. It has the first real mail or postal system, which is said to have been developed by the Persian emperor Cyrus the Great (c. 550 BC) after his conquest of Media. The role of the system as an intelligence gathering apparatus is well documented, and the service was (later) called angariae, a term that in time turned to indicate a tax system. The Old Testament (Esther, VIII) makes mention of this system: Ahasuerus, king of Medes, used couriers for communicating his decisions.

Low (Flo Rida song)

"Low" is the debut single by American rapper Flo Rida, featured on his debut studio album Mail on Sunday and also featured on the soundtrack to the 2008 film Step Up 2: The Streets. The song features fellow American rapper T-Pain and was co-written with T-Pain. There is also a remix in which the hook is sung by Flo Rida rather than T-Pain. An official remix was made which features Pitbull and T-Pain. With its catchy, up-tempo and club-oriented Southern hip hop rhythms, the song peaked at the summit of the U.S. Billboard Hot 100.

The song was a massive success worldwide and was the longest running number-one single of 2008 in the United States. With over 6 million digital downloads, it has been certified 7× Platinum by the RIAA, and was the most downloaded single of the 2000s decade, measured by paid digital downloads. The song was named 3rd on the Billboard Hot 100 Songs of the Decade. "Low" spent ten consecutive weeks on top of the Billboard Hot 100, the longest-running number-one single of 2008.

Music radio

Music radio is a radio format in which music is the main broadcast content. After television replaced old time radio's dramatic content, music formats became dominant in many countries. Radio drama and comedy continue, often on public radio.

Music drives radio technology, including wide-band FM, modern digital radio systems such as Digital Radio Mondiale, and even the rise of internet radio and music streaming services (such as Spotify and Deezer).

How it works

The radio station provides programming to attract listeners. Commercial radio stations make profits by selling advertising. Public and community radio stations are sustained by listener donations and grants. Young people are targeted by advertisers because their product preferences can be changed more easily. Therefore, the most commercially successful stations target young audiences.

The programming usually cycles from the least attractive item, to most attractive, followed by commercials. The purpose of this plan is to build listener interest during the programming.

Radio (Darius Rucker song)

"Radio" is a song co-written and recorded by American country music artist Darius Rucker. It was released on July 22, 2013 as the third single from his album True Believers. Rucker wrote the song with Luke Laird and Ashley Gorley.

Content

The song is a reflection on the narrator's teenage years: specifically, of borrowing his mother's car to take his girlfriend for a ride, and listening to songs on the radio while doing so.

Critical reception

The song generally received favorable reviews. Bobby Peacock of Roughstock gave the song four and a half stars out of five, saying that "it sounds like the kind of fun song you would want to hear on the radio at a memorable moment." Peacock praised Rucker's "all-smiles delivery" and the song's "incredibly catchy melody and tight production." He also compared its theme to "I Watched It All (On My Radio)" by Lionel Cartwright. Tammy Ragusa of Country Weekly gave the song an A grade, calling it "the perfect marriage of an artist’s effervescent personality with an upbeat song, this one about the love of music." Billy Dukes of Taste of Country gave the song two and a half stars out of five, writing that "the uptempo tribute to young love, open roads and, of course, the radio is familiar and easy to fall for, especially when powered by Rucker’s unequaled exuberance." However, Dukes also called the song "a little fluffy" and "not difficult to forget."